Making the work
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Canva makes thumbnails, covers, carousels and posts from templates, free for most of the editor with Pro at $14.99 a month adding the brand kit and background remover. CapCut is a dedicated vertical video editor: auto captions, trending templates and a free plan that exports finished video with no watermark and no cap, unusual at that quality, with Pro from $9.99 a month for effects and cloud space. CapCut is owned by ByteDance, and its own brief says the licence terms are worth ten minutes of reading before client footage goes through it. One is a general design tool that also does simple video; the other is built for short-form video and nothing else.
Thumbnails, covers and posts without a designer
Free vertical video editor from the makers of TikTok
Canva | CapCut | |
|---|---|---|
| Starting price (they differ) | From $14.99 | From $9.99 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
Thumbnails, covers and posts without a designer
Canva covers thumbnails, channel art, carousels and short video with templates that look fine and are quick to change. Brand kits keep a team consistent. Anyone with real design skill will outgrow it, and that is fine.
Our note
Nearly everyone should be on the free plan until a brand kit is the thing they keep wanting. Pro earns its money for teams and for anybody publishing daily; for one person making a thumbnail a week it does not.
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Free vertical video editor from the makers of TikTok
CapCut is free, runs on a phone or desktop, and every trending template lands here first. Auto captions are quick and accurate. Read the licence terms before using it for client work.
Our note
The best free video editor there is, with a caveat that has nothing to do with the software: it is owned by ByteDance, and the terms you agree to about your footage are worth ten minutes of reading before a client project goes through it.
Take Canva for thumbnails, channel art, carousels and anything that is mostly a still image with brand consistency across a team. The free plan covers most templates and the editor itself, and Pro at $14.99 a month adds the brand kit and background remover once that consistency matters. Its own short video tools cover a title card or a simple animation, not a full short-form edit.
Take CapCut for actual vertical video: TikTok, Reels or Shorts, cut and captioned on a phone or a desktop with the same project following you between them. The free editor already exports without a watermark or a length cap, and Pro from $9.99 a month adds effects and cloud space on top of that. Read the licence terms first if the footage is for a paying client, since the app is owned by ByteDance and what you agree to about your footage is worth the ten minutes.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export |
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| Not stated |
| Not stated |
| Their cut | None | None |
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| Runs on | Not stated | Web, macOS, Windows, iOS, Android |
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| Covers | Design & Graphics, Short-Form & Clipping | Short-Form & Clipping, Video Editing |
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| Works with | YouTube, Instagram, TikTok, Pinterest | YouTube, Instagram, TikTok |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
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