bunny.net vs Wistia Comparison 2026
bunny.net charges purely by the gigabyte, with no free tier, no analytics and a one dollar minimum, built to deliver video someone else's player might show. Wistia is a marketing tool with a player attached: heatmaps of who watched which second, lead capture inside the video itself, free for 25GB before Business steps up to $79 a month. Wistia's own listing is blunt about when that price is worth it: when video is doing sales work and the heatmaps change what gets made next, not when it is doing brand work alone.
Pay-as-you-go video hosting and delivery
Video hosting for video your own site depends on
At a glance
- bunny.net starts cheaper, at $1.
- Only Wistia has a free tier.
Side by side
bunny.net | Wistia | |
|---|---|---|
| Starting price (they differ) | From $1 | From $79 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing (they differ) | Usage-based | Monthly or annual |
| Free trial | 14 days | Not stated |
| API |
bunny.net
Pay-as-you-go video hosting and delivery
bunny.net is a content delivery network with a video product on top, and it charges by the gigabyte with a one dollar monthly minimum. A creator embedding video on their own site pays for what people actually watch instead of buying a plan sized for a good month. It expects you to be comfortable with a dashboard built for developers, and it does not try to be a membership platform.
Our note
This is the cheapest way to put video on your own site by a wide margin, and the cost of that is doing the integration yourself. Set the bandwidth limit on day one; usage billing without a ceiling is the one way this gets expensive.
Only on this side
- Covers media storage & review
Wistia
Video hosting for video your own site depends on
Wistia puts video on your pages with a player you control and analytics counted per viewer rather than per view, which is the difference between hosting and uploading to YouTube. Heatmaps show the second people stop watching. It is priced for a company rather than for one person, and the step from free to $79 is where most creators make their decision.
Why people weigh these two
- Wistia instead of bunny.net
- Wistia hosts video your own site depends on and keeps a free tier, but its $79 entry price buys a marketing product where bunny.net sells plain delivery.
- bunny.net instead of Wistia
- bunny.net hosts and delivers pay-as-you-go from $1, with no free tier, a fraction of Wistia's price without the per-viewer heatmaps.
Which one should you pick
Pick Wistia if a video is meant to generate a lead, not just get watched, since lead capture built into the player and per-viewer heatmaps are the entire product. The free plan covers 25GB for one user, and Business at $79 a month is priced for a company measuring what a video sells rather than a person publishing for reach.
Pick bunny.net if the job is plain delivery with no marketing layer needed, since paying by the gigabyte with a one dollar minimum has nothing built in to pay for beyond bandwidth. There is no free tier, no lead capture and no heatmaps, only the cheapest way described here to get bytes to a viewer.
Common questions
- Which one captures leads from inside the video?
- Wistia does, with an email form built into the player itself, which is why marketing teams buy it. bunny.net's listing describes bandwidth and delivery only, with no lead capture or marketing feature mentioned.
- Which has a bigger free tier?
- Wistia's free plan gives 25GB of storage for one user at no cost. bunny.net has no free tier at all, only a one dollar monthly minimum on top of purely usage-based pricing.
- When is Wistia's $79 a month worth paying, by its own admission?
- Its own listing says the price is the whole argument: worth it when a video is doing sales work and the heatmaps change what gets made next. When the video is doing brand work instead, its own advice is to host it somewhere free and spend the difference on the edit.
- Which one is cheaper for a large but rarely watched video library?
- Likely bunny.net, since it charges only for bandwidth actually delivered rather than a flat monthly fee, and a rarely watched library uses little bandwidth regardless of how much is stored. Wistia's storage-based free tier and flat Business price do not adjust downward for low viewership the same way.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.