Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
An ad manager built for small local publishers
Newsletter sponsorships with a published fee
Broadstreet | Swapstack | |
|---|---|---|
| Starting price | From $299 | Not listed |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks | Ad Networks, Newsletter & Email |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
An ad manager built for small local publishers
Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.
Our note
The comparison worth making is against the cut a network would take, not against the other software. If your ads bring in a few hundred a month, a flat fee eats most of it; past a couple of thousand, keeping the whole sale is the entire argument and the subscription stops mattering.
Newsletter sponsorships with a published fee
Swapstack introduces newsletter writers to the brands that want to advertise in them, and it is unusually direct about what it takes for doing so. A publisher joins for nothing and keeps everything on a deal they source themselves; the fee applies to campaigns Swapstack brought. Advertisers pay a share of spend instead. For a writer with a few thousand subscribers and no interest in cold email, that is the whole pitch.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with |
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| Nothing in particular |
| Nothing in particular |
| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Our note
The ten percent only bites on business you would not have had, which is the right way round for somebody starting from nothing. Once your inbound requests outnumber the marketplace's, the free tier is doing all the work and the fee structure stops being relevant.
Only on this side