Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
An ad manager built for small local publishers
Ads on your site, paid out by Google
Broadstreet | Google AdSense | |
|---|---|---|
| Starting price | From $299 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing (they differ) | Monthly or annual | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 20% of what you earn |
| Runs on | Web | Not stated |
| Covers | Ad Networks | Ad Networks, Monetization & Payments |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
An ad manager built for small local publishers
Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.
Our note
The comparison worth making is against the cut a network would take, not against the other software. If your ads bring in a few hundred a month, a flat fee eats most of it; past a couple of thousand, keeping the whole sale is the entire argument and the subscription stops mattering.
Ads on your site, paid out by Google
AdSense is the default answer to putting ads on a site, and for most creators it is the only one available until traffic grows enough for a managed network to take the call. Setup is a script tag and a review. The rate per thousand views is lower than what Raptive or Mediavine negotiate, and the trade is that nobody has to want you first.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|
Our note
Start here, and treat the 25,000 pageview mark as the day to apply to Raptive. The same traffic earns several times more through a managed network, and the switch is a script change.
Only on this side