Growing an audience
Running the business
Both cover research & trends and analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
| Brand24 | vidIQ | |
|---|---|---|
| Starting price | From $199 | From $16.58 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | None |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, iOS, Android | Web, iOS, Android |
| Covers | Research & Trends, Analytics, Brand Deals & Sponsorships | SEO & Discovery, Analytics, Research & Trends |
| Works with | Nothing in particular | YouTube |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Alerts when your name turns up anywhere
Brand24 watches social networks, news, blogs, forums and podcasts for a keyword and tells you when it moves, with sentiment and reach attached. For a creator that is the difference between hearing about a video that mentioned you and not. The entry plan is priced for a business rather than for a person, which is the honest reason most individuals stop at the trial.
Our note
The API costing extra on every tier is the detail buried furthest down the page, and it changes the total for anybody planning to pipe mentions elsewhere. For a solo creator, a saved search and an alert do most of this for nothing.
Only on this side
YouTube research, and a coach that reads your channel
vidIQ is a browser extension and an app that puts keyword, competitor and thumbnail data next to the video you are about to publish. The part people stay for is the AI coach, which reads your own channel rather than giving general advice. Its suggestions are worth arguing with rather than following.
Our note
vidIQ and TubeBuddy overlap enough that paying for both is waste. vidIQ is the better research and ideas tool; TubeBuddy is the better bulk-editing one. Pick by which job you actually have.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.