Growing an audience
Running the business
Both cover self-publishing. Here is what separates them on price, billing, what you can take with you, and coverage.
| BookFunnel | Lulu | |
|---|---|---|
| Starting price | From $2.50 | Free |
| Pricing model | Paid subscription | Free |
| Free tier | No | Yes |
| Billing | Annual only | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Self-Publishing, Digital Products & Storefronts | Self-Publishing, Merch & Print on Demand |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Ebook delivery and reader magnets for authors
BookFunnel solves the unglamorous half of giving a book away: getting the file onto a stranger's e-reader without a support email, and adding them to a mailing list on the way. Group promotions with other authors are built in and are where most of its users find readers. Everything is priced by downloads a month rather than by titles.
Only on this side
Print and sell a book with no minimum order
Lulu prints one copy at a time and will drop-ship it under your own branding, so a creator can sell a workbook from their own site without holding stock or handing Amazon the customer. An API connects it to Shopify or a custom checkout. Print costs come out of your margin, and a colour interior turns a cheap book into an expensive one.
Our note
Choose Lulu over Amazon KDP when you want to sell direct and keep the buyer's email address, and KDP when you want to be found by people already shopping for books. Plenty of creators do both with the same file.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.