Bitly vs Replug Comparison 2026
Bitly's free plan allows five links a month with advertising attached, and paid tiers start at $10 for custom back-halves. Replug's free plan gives a hundred links, two bio pages and ten QR codes for nothing, twenty times Bitly's link count, though it caps total clicks at a thousand a month rather than counting links created. Its entry tier is $9 a month billed annually, or $19 billed monthly, against Bitly's flat $10 either way. The limit to watch is different on each: Bitly runs out of links, and Replug runs out of clicks.
Short links, QR codes and a bio page
Branded short links, bio pages and QR codes together
At a glance
- Replug starts cheaper, at $9.
- Both have a genuinely free tier.
Side by side
Bitly | Replug | |
|---|---|---|
| Starting price (they differ) | From $10 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | None | 14 days |
| API |
Bitly
Short links, QR codes and a bio page
Bitly shortens and brands links, makes QR codes that stay editable after they have been printed, and builds a link-in-bio page from the same account, with click data under all three. The free plan is five links a month and carries advertising. What the money buys is the branded domain and the reporting behind it.
Our note
For a bio link alone this is expensive next to Linktree or Zaap. It earns the money when the same links are going onto packaging and into a campaign report, which is the job the cheaper ones do not do.
Only on this side
- Covers analytics
- Works with Instagram
- Works with TikTok
Replug
Branded short links, bio pages and QR codes together
Replug puts branded links, a bio page and smart QR codes behind one account, with credits rather than separate subscriptions dividing them up. The free plan is generous enough to run a small operation without paying at all: a hundred links, two bio pages, ten QR codes. Paid plans raise every counter and add workspaces for agencies handling several brands. Deep link analytics are what the higher tiers are actually for.
Why people weigh these two
- Replug instead of Bitly
- The same trio of branded short links, bio pages and QR codes, from $9 with a free tier, a dollar under Bitly's $10.
- Bitly instead of Replug
- Bitly is the more recognized name doing the same three things, short links, QR codes and a bio page, with its own free tier to weigh against Replug's hundred-link limit.
Which one should you pick
Choose Bitly if traffic is heavy but the number of distinct links stays small, since Bitly counts by links created rather than by clicks received and places no ceiling on how often one link is used. Core is $10 a month for custom back-halves, and Growth at $29 adds landing pages and an AI assistant. It is wrong for anybody who wants many links for free, because five a month with adverts attached is a small allowance next to Replug's hundred.
Choose Replug for a generous free plan covering links, a bio page and QR codes together: a hundred links, two bio pages, ten QR codes and three custom domains, all at no cost. Its entry tier then runs $9 a month billed annually or $19 month to month. Watch the click count, not the link count. It is wrong for anybody expecting a post to travel, since the free plan's thousand-click monthly limit can be spent by one popular link while the other ninety-nine sit untouched.
Common questions
- Which free plan is more generous, Bitly or Replug?
- Replug's, by a wide margin on links: a hundred links, two bio pages and ten QR codes a month, against Bitly's five links with advertising. Replug's catch is a thousand-click monthly cap that a single popular link can use up on its own.
- Does Bitly limit how many times a link can be clicked?
- No. Bitly is priced by how many links are created each month, not by how many times they are clicked, so a link can be shared widely with no extra charge. Replug does the opposite: its free plan caps total clicks at a thousand a month regardless of how many of its hundred links go unused.
- Is Replug cheaper than Bitly?
- Only if paid annually. Its entry tier is $9 a month billed that way, a dollar under Bitly's Core at $10. Paid monthly, Replug rises to $19, which is dearer than Bitly's flat $10 rate charged either way.
- Which one includes a bio page and QR codes without paying extra?
- Replug, from its free plan: two bio pages and ten QR codes alongside a hundred links, all in one account. Bitly builds a bio page and QR codes too, but the free tier only allows five links and two QR codes a month before advertising and limits set in.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.