Bitly vs Rebrandly Comparison 2026
Bitly shortens links, prints editable QR codes and builds a bio page, with a free plan capped at five links a month and paid tiers from $10. Rebrandly shortens links onto a domain you own, with a free plan of ten links a month, exactly double Bitly's, and paid tiers starting one dollar higher at $11. Both charge by how many links are created rather than by clicks. The real comparison is what each extra dollar buys: Bitly's UTM builder and AI assistant, or Rebrandly's cheaper growth at higher volumes and the ability to repoint a link after it has already been shared.
At a glance
- Bitly starts cheaper, at $10.
- Both have a genuinely free tier.
Side by side
Bitly | Rebrandly | |
|---|---|---|
| Starting price (they differ) | From $10 | From $11 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes |
Bitly
Short links, QR codes and a bio page
Bitly shortens and brands links, makes QR codes that stay editable after they have been printed, and builds a link-in-bio page from the same account, with click data under all three. The free plan is five links a month and carries advertising. What the money buys is the branded domain and the reporting behind it.
Our note
For a bio link alone this is expensive next to Linktree or Zaap. It earns the money when the same links are going onto packaging and into a campaign report, which is the job the cheaper ones do not do.
Only on this side
- Works with Instagram
- Works with TikTok
Rebrandly
Branded short links on your own domain
Rebrandly shortens a link onto a domain you own, so what gets shared carries your name rather than a shortener's. Around that sit click analytics, QR codes, link galleries and the ability to change where an old link points. The free plan is ten links a month, which is a taste rather than a tool.
Why people weigh these two
- Rebrandly instead of Bitly
- Branded short links on your own domain from $11, squarely the branded-domain-and-reporting job Bitly's paid tiers sell.
- Bitly instead of Rebrandly
- Bitly is the more recognized shortener name, with its own bio page and QR codes, and a free tier to compare against Rebrandly's ten-links-a-month cap.
Which one should you pick
Choose Bitly if QR codes, a bio page and campaign tracking need to live in the same account as the links. Core is $10 a month for custom back-halves, and Growth at $29 adds landing pages and an AI assistant. It is wrong for anyone who wants more free links to start, since five a month is half what Rebrandly gives away before charging anything.
Choose Rebrandly if a branded domain matters most and the shop is likely to grow into real volume. The free plan gives ten links a month, its entry tier is $11 for 250, and the top Growth tier at $99 covers 3,500 links against Bitly's Premium at $199 for 3,000. That is cheaper and larger at once. It is wrong for anybody who wants a bio page to be the main product, since Rebrandly's link galleries are a secondary feature bundled in rather than sold on their own.
Common questions
- Whose free plan gives more links, Bitly or Rebrandly?
- Rebrandly's. It allows ten links a month against Bitly's five, exactly double, plus ten free QR codes. Neither free plan includes a custom domain of your own; Rebrandly's free links sit on a domain it provides.
- Is Rebrandly cheaper than Bitly?
- Its entry tier is not: $11 a month against Bitly's Core at $10. Higher up, Rebrandly turns cheaper for more: its $99 Growth tier covers 3,500 links, while Bitly's $199 Premium covers 3,000.
- Can I move a link to a new destination after sharing it on Rebrandly?
- Yes, Rebrandly lets you repoint a link after it has already gone out, so an old link keeps working instead of dying. Bitly has no matching feature: its QR codes are what stay editable there, not the short links themselves.
- Which one includes a link-in-bio page?
- Both, in different forms. Bitly builds a dedicated bio page with clicks reported alongside its other links. Rebrandly offers link galleries, described as the same bio-link use, bundled in rather than sold as a separate product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.