Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
| Bitly | Plausible | |
|---|---|---|
| Starting price | From $10 | From $9 |
| Pricing model | Free plan, paid tiers | Free trial, then paid |
| Free tier | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | 30 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Link in Bio, Analytics | Analytics |
| Works with | TikTok, Instagram | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Short links, QR codes and a bio page
Bitly shortens and brands links, makes QR codes that stay editable after they have been printed, and builds a link-in-bio page from the same account, with click data under all three. The free plan is five links a month and carries advertising. What the money buys is the branded domain and the reporting behind it.
Our note
For a bio link alone this is expensive next to Linktree or Zaap. It earns the money when the same links are going onto packaging and into a campaign report, which is the job the cheaper ones do not do.
Only on this side
Privacy-first analytics without cookies
Plausible answers what a Google Analytics dashboard takes four clicks to answer, on one page, without cookies or a consent banner. The script is a fraction of the size, which shows up in a page speed score. There are no user-level reports at all, so anybody who needs to follow one visitor around is in the wrong tool.
Our note
Not running a consent banner is a saving the price does not show. No cookies means no banner and no consent records to keep, and on a small site that is worth more than the gap between $9 a month and free analytics.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.