Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Bitly | Pillar | |
|---|---|---|
| Starting price | From $10 | From $29 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 5% of what you earn |
| Runs on | Web | Web |
| Covers | Link in Bio, Analytics | Link in Bio, Brand Deals & Sponsorships, Digital Products & Storefronts |
| Works with | TikTok, Instagram | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Short links, QR codes and a bio page
Bitly shortens and brands links, makes QR codes that stay editable after they have been printed, and builds a link-in-bio page from the same account, with click data under all three. The free plan is five links a month and carries advertising. What the money buys is the branded domain and the reporting behind it.
Our note
For a bio link alone this is expensive next to Linktree or Zaap. It earns the money when the same links are going onto packaging and into a campaign report, which is the job the cheaper ones do not do.
Only on this side
A creator store, media kit and booking page
Pillar puts the storefront, the media kit and the calendar behind one link, and the media kit updates itself from connected accounts rather than waiting for somebody to rebuild a PDF. Digital products, bookings and invoices are all sold from the same page. The seller fee on the entry plan is the thing to check against what you expect to sell.
Our note
Work out the seller fee before choosing the cheap plan. Past about $1,400 of monthly sales the 5 percent on Creator costs more than the jump to Entrepreneur, and the media kit gets better at the same time.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.