Big Cartel vs Lulu Comparison 2026
Both cover merch & print on demand. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Both have a genuinely free tier.
Side by side
Big Cartel | Lulu | |
|---|---|---|
| Starting price | From $15 | Free |
| Pricing model (they differ) | Free plan, paid tiers | Free |
| Free tier | Yes | Yes |
| Billing (they differ) | Monthly or annual | Usage-based |
| Free trial | 7 days | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Big Cartel
A small shop for people who make things
Big Cartel has sold for artists and bands since before most of this category existed, and the product still reflects that: a handful of themes, a product limit rather than a transaction limit, and no upsell machinery. Setting up a shop takes an evening. The free plan is genuinely usable for a first release, and the paid ones are cheaper than any general storefront. Anybody who wants apps, subscriptions or a hundred variants should look elsewhere.
Our note
Count your products before choosing, because that single limit is the whole pricing model and it is easy to outgrow in a month if you sell variants as separate listings. For a catalogue that stays small this is cheaper than any general storefront in this directory and stays that way as sales grow.
Only on this side
- Covers digital products & storefronts
Lulu
Print and sell a book with no minimum order
Lulu prints one copy at a time and will drop-ship it under your own branding, so a creator can sell a workbook from their own site without holding stock or handing Amazon the customer. An API connects it to Shopify or a custom checkout. Print costs come out of your margin, and a colour interior turns a cheap book into an expensive one.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.