Making the work
Growing an audience
Running the business
Beacons is a link page built around brand deals: a media kit, per-deal invoicing and a store, free to start with a 9 percent cut of what sells. Zaap is a link page built around an email list, collecting addresses on the free Basic plan and sending to them once Pro turns on at $9 a month, with up to 25,000 emails included. Both put a shop behind the bio link. Only one of them owns a mailing list that outlasts the platform it was built on.
Link in bio that doubles as a store and a media kit
A bio link with a shop and a mailing list
Beacons | Zaap | |
|---|---|---|
| Starting price (they differ) | From $10 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated |
Link in bio that doubles as a store and a media kit
Beacons started as a link page and grew into email, a shop and a media kit for brand deals. Having the pitch deck and the store in the same place is genuinely useful. The free tier carries branding.
Our note
Good if the media kit is the reason you are here. If it is not, Beacons is a heavier link page than most people need, and the 9 percent on the cheap plans is easy to miss until a product sells well.
Only on this side
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Beacons suits a creator who takes brand deals and wants the pitch deck and the store on one page, with invoicing where the deal actually happened. The free plan carries branding and a 9 percent cut of store sales; paying from $10 a month keeps that same cut until two tiers above remove it. It is the stronger choice when sponsorships, not a mailing list, are the point of the page.
Zaap suits a creator whose bio link is the top of a funnel, currently paying separately for a page, an email tool and a checkout. The free Basic plan builds the page and collects addresses. Pro at $9 a month removes Zaap's branding and turns on digital product sales, blog posts and up to 25,000 emails a month; Ultra at $19 raises that to 50,000 and adds custom domains and team members. Somebody who needs a list of links and nothing else is better off on a free plan elsewhere, and anybody with a real catalogue needs a proper store instead.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | 9% of what you earn | Not stated |
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| Runs on | Not stated | Web |
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| Covers | Link in Bio, Brand Deals & Sponsorships, Digital Products & Storefronts | Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
|---|
| Works with | YouTube, Instagram, TikTok | Instagram, TikTok |
|---|
| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Only on this side