Beacons vs Linktree Comparison 2026
Linktree is the link-in-bio page most audiences already recognise, free with unlimited links and paid tiers from around $5 a month for customisation and analytics. Beacons starts the same way, free to paid, but adds a store and a media kit to the same page, at $10 a month plus a 9 percent cut of what that store sells. The axis is recognition against capability. Linktree wins because followers already know what it is. Beacons does more once they land on the page.
Link in bio that doubles as a store and a media kit
The link in bio page most people already recognise
At a glance
- Linktree starts cheaper, at $5.
- Both have a genuinely free tier.
Side by side
Beacons | Linktree | |
|---|---|---|
| Starting price (they differ) | From $10 | From $5 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated |
Beacons
Link in bio that doubles as a store and a media kit
Beacons started as a link page and grew into email, a shop and a media kit for brand deals. Having the pitch deck and the store in the same place is genuinely useful. The free tier carries branding.
Our note
Good if the media kit is the reason you are here. If it is not, Beacons is a heavier link page than most people need, and the 9 percent on the cheap plans is easy to miss until a product sells well.
Only on this side
- Covers brand deals & sponsorships
- Works with YouTube
Linktree
The link in bio page most people already recognise
Linktree is fast to set up and understood by every audience, which is most of its value. Payments, email capture and basic analytics are all there now. Customization is limited unless you pay.
Our note
Fine, and rarely the best answer. Beacons does more for the same money and beehiiv or Kit do the audience part properly; Linktree wins on the one thing that is hard to buy, which is that your followers already know what it is.
Why people weigh these two
- Linktree instead of Beacons
- The link page most people already recognise, from $5 with a free tier; the plainer pick if the media kit and store are features you would never open.
- Beacons instead of Linktree
- Beacons doubles as a store and a media kit for brand deals, so a creator selling products or pitching sponsors gets those built in rather than bolted on.
Which one should you pick
Beacons suits a creator who takes brand deals and sells something, and wants the pitch deck and the store on one page. The free plan carries branding and a 9 percent store cut; paying from $10 a month keeps that same cut running until two tiers above remove it. If the media kit is not the reason you are there, Beacons is a heavier link page than most people need.
Linktree suits anybody who wants a page working today and does not mind that it looks like everyone else's. Unlimited links, basic appearance options and simple analytics are free, genuinely enough for most people, and paid tiers from about $5 a month add customisation and remove the Linktree branding. A creator selling seriously will outgrow it, because the store and the audience tools go further elsewhere. What Linktree keeps is the one thing hard to buy: a follower who already knows what to do with the link.
Common questions
- Which is cheaper to start?
- Both are free to start. Linktree's free plan gives unlimited links with basic appearance options and simple analytics. Beacons' free plan adds a store and a media kit to the same page, but carries branding and a 9 percent cut of anything the store sells.
- Does Linktree take payments the way Beacons does?
- Yes, payments and tips work from the page itself, alongside email and SMS capture. Beacons goes further with a full storefront and per-deal invoicing, and takes a 9 percent cut of what sells through it on the free plan and the $10 tier.
- Why would somebody pick Linktree if Beacons does more?
- Recognition. Setting up takes minutes, and audiences already know what a Linktree link does without anything explained in a bio. That familiarity is hard to buy, and it is the one advantage Beacons cannot copy by adding features.
- Does Linktree have a media kit like Beacons?
- Linktree does not build one. Beacons turns rates, audience numbers and past work into a page sent straight to a brand, with invoicing attached once a deal is agreed. Linktree's own guidance says a creator selling seriously will outgrow it, since the store and audience tools go further elsewhere.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.