Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| AWeber | Zaap | |
|---|---|---|
| Starting price | From $12.50 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 7 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 0.6% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Email Marketing & Automation, Newsletter & Email | Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
| Works with | Nothing in particular | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing with a free plan that lasts
AWeber has been sending newsletters since before most of its competitors existed, and it shows in both directions: the deliverability is dependable and the interface is dated. The free plan runs to 500 subscribers with automations included, which is more than most rivals give away. Its ecommerce feature charges a small percentage of each sale on the cheaper plans.
Our note
MailerLite's free plan holds twice the subscribers. AWeber's holds half as many with the automations switched on, so it suits a list that needs sequences before it needs size. The editor is the part that shows its age.
Only on this side
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.