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Both cover research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
| Awario | Exploding Topics | |
|---|---|---|
| Starting price | From $29 | From $39 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Research & Trends, Analytics | Research & Trends, SEO & Discovery |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | 1 |
Social listening priced for one person
Awario watches the web and the social networks for a keyword and reports who said it, where, and how much reach they had. Most tools in this corner start in the hundreds a month and sell to agencies. Awario's entry plan is one seat and three topics, which is the shape somebody watching their own name and two competitors actually needs.
Our note
Brand24 is the closest thing to it and starts at $199 a month, which is the whole argument for Awario at the small end. For one person watching one name, the entry plan does what the expensive tools do.
Only on this side
Trends spotted before they peak
Exploding Topics watches search and social signals and surfaces subjects on the way up, which is a different job from a keyword tool that tells you what is already big. For somebody choosing what to make next, early is the whole value. It is now a Semrush product, and the cheapest plan holds back the CSV export.
Our note
The $39 plan cannot export, so the research stays in their interface. If the point is feeding a content calendar or a spreadsheet, the real entry price is $99.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.