Awario vs Brand24 Comparison 2026
Awario starts at $29 a month billed annually for one seat and three topics, enough to track your own name and two competitors. Brand24 starts at $199 a month billed annually, and API access costs an extra $99 on top of every tier. Both watch social networks, news and forums for a keyword and report sentiment and reach, so the real difference is not what each one does but who it is priced for: a single creator against a company with a monitoring budget.
At a glance
- Awario starts cheaper, at $29.
- Neither has a free tier.
Side by side
Awario | Brand24 | |
|---|---|---|
| Starting price (they differ) | From $29 | From $199 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
Awario
Social listening priced for one person
Awario watches the web and the social networks for a keyword and reports who said it, where, and how much reach they had. Most tools in this corner start in the hundreds a month and sell to agencies. Awario's entry plan is one seat and three topics, which is the shape somebody watching their own name and two competitors actually needs.
Our note
Brand24 is the closest thing to it and starts at $199 a month, which is the whole argument for Awario at the small end. For one person watching one name, the entry plan does what the expensive tools do.
Only on this side
- Works with YouTube
- Works with Instagram
- Works with Facebook
- Works with X
Brand24
Alerts when your name turns up anywhere
Brand24 watches social networks, news, blogs, forums and podcasts for a keyword and tells you when it moves, with sentiment and reach attached. For a creator that is the difference between hearing about a video that mentioned you and not. The entry plan is priced for a business rather than for a person, which is the honest reason most individuals stop at the trial.
Why people weigh these two
- Brand24 instead of Awario
- The same watch-your-name job with alerts when you turn up anywhere, but its $199 start is the agency pricing Awario's $29 solo plan exists to avoid.
- Awario instead of Brand24
- Awario does the same social listening job and is priced for one person at $29 a month, where Brand24's $199 entry plan is priced for a business.
Which one should you pick
Pick Awario if you are one person watching your own name and a couple of competitors. Starter is $29 a month billed annually for three topics, 30,000 new mentions a month and 5,000 stored per topic, with boolean search and white-label reports included at that price. The stored-mention cap is the number to check if you need to search back further than a few months.
Pick Brand24 if you need alerts across podcasts and reviews as well as social, or influencer scoring to turn monitoring into outreach, and a business is paying for it. Individual is $199 a month billed annually, after a 14-day trial. Add $99 if the mentions need to reach another system through the API, since that is not included at any tier.
Common questions
- Why is Brand24 so much more expensive than Awario?
- Brand24's Individual plan is priced for a business at $199 a month billed annually, and adds monitoring across podcasts, reviews and influencer scoring on top of social and news. Awario's Starter plan is $29 a month billed annually for three topics and one seat, priced for a single person watching their own name and a couple of competitors.
- Does either charge extra for API access?
- Brand24 does: API access is not included in any tier and costs an additional $99. Awario's listing does not list a separate API charge.
- How many topics or keywords does each plan cover?
- Awario's Starter plan covers three topics for $29 a month billed annually, moving to fifteen on Pro at $89 and a hundred on Enterprise at $249. Brand24's plans are not broken down by topic count the same way; its tiers scale by seats and features instead, starting at $199 a month for Individual.
- Is there a free trial for either?
- Brand24 gives a 14-day trial before the first charge. Awario states two prices for the same tier instead: $29 a month billed annually, or $49 paid month to month.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.