Making the work
Growing an audience
Running the business
Audacy Creator Lab is a sponsorship marketplace with free hosting attached, taking a 10 percent fee only when a brand's campaign actually pays a podcaster. RedCircle hosts the show outright and sells the advertising itself through dynamic insertion, with a free Core plan that includes unlimited episodes and downloads, uncommon at that price. Creator Lab is a marketplace you join for free and wait inside. RedCircle is a full host with advertising layered on top, also free to start.
Podcast sponsorships on a stated fee
Podcast hosting that sells your ad slots
Audacy Creator Lab | RedCircle | |
|---|---|---|
| Starting price | Free | From $14.99 |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated |
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Podcast hosting that sells your ad slots
RedCircle hosts the show and runs the advertising against it, with dynamic insertion so a sponsor read can be swapped out of the back catalogue later. Cross promotions trade audience with other shows on the network. The free Core plan carries unlimited episodes and downloads, which is unusual, and the paid tiers are about analytics and ad control rather than storage.
Audacy Creator Lab is for a podcaster who wants to pitch brands directly and keep hosting simple, with no sign-up fee and nothing owed until a campaign pays its 10 percent. It suits a show already hosted somewhere else that just wants sponsorship leads, since hosting here is a free extra rather than the main event. Anybody who wants storage, distribution and ad tooling from a single dashboard should look at RedCircle instead.
RedCircle is for a podcaster who wants hosting and advertising handled by the same company, with dynamic insertion keeping the back catalogue earning and cross-promotions trading audience with other shows. The free Core plan hosts unlimited episodes and downloads at no charge, and Growth at $14.99 a month adds instant payouts and unlimited insertion. A show that already has its own sponsors and just wants a host that stays out of the way may prefer something plainer than either of these.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
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| Their cut | 10% of what you earn | Not stated |
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| Runs on | Web | Web |
|---|
| Covers | Ad Networks, Audio & Podcasting | Audio & Podcasting, Ad Networks, Monetization & Payments |
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| Works with | Podcast | YouTube, Podcast |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Acast is the closer comparison than Buzzsprout here, because both sell hosting and advertising together. RedCircle's free tier is the more generous of the two, and its ad marketplace is the less established.
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