Making the work
Growing an audience
Running the business
Both cover ad networks and audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
Podcast hosting that sells your ad slots
Audacy Creator Lab | RedCircle | |
|---|---|---|
| Starting price | Free | From $14.99 |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting | Audio & Podcasting, Ad Networks, Monetization & Payments |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Podcast hosting that sells your ad slots
RedCircle hosts the show and runs the advertising against it, with dynamic insertion so a sponsor read can be swapped out of the back catalogue later. Cross promotions trade audience with other shows on the network. The free Core plan carries unlimited episodes and downloads, which is unusual, and the paid tiers are about analytics and ad control rather than storage.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Podcast | YouTube, Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Acast is the closer comparison than Buzzsprout here, because both sell hosting and advertising together. RedCircle's free tier is the more generous of the two, and its ad marketplace is the less established.
Only on this side