Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast sponsorships on a stated fee
An ad manager built for small local publishers
Audacy Creator Lab | Broadstreet | |
|---|---|---|
| Starting price | Free | From $299 |
| Pricing model (they differ) | Free | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 10% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting | Ad Networks |
| Works with |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side
An ad manager built for small local publishers
Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Podcast |
| Nothing in particular |
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The comparison worth making is against the cut a network would take, not against the other software. If your ads bring in a few hundred a month, a flat fee eats most of it; past a couple of thousand, keeping the whole sale is the entire argument and the subscription stops mattering.