Growing an audience
Running the business
Both cover self-publishing. Here is what separates them on price, billing, what you can take with you, and coverage.
| Amazon KDP | Lulu | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | 30% of what you earn | Not stated |
| Runs on | Not stated | Web |
| Covers | Self-Publishing, Digital Products & Storefronts | Self-Publishing, Merch & Print on Demand |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Self-publish to Kindle and keep 70 percent
Kindle Direct Publishing is the shortest route from a finished manuscript to a book somebody can buy, and the audience on the other side of it is the reason most self-published authors start here. Publishing costs nothing. The royalty band is the thing to read before setting a price, because it changes what you earn by half.
Our note
The price band is the decision, not the cover. Pricing at $14.99 instead of $12.99 cuts the royalty rate in half, and a lot of first books are priced into the wrong side of it by accident.
Only on this side
Print and sell a book with no minimum order
Lulu prints one copy at a time and will drop-ship it under your own branding, so a creator can sell a workbook from their own site without holding stock or handing Amazon the customer. An API connects it to Shopify or a custom checkout. Print costs come out of your margin, and a colour interior turns a cheap book into an expensive one.
Our note
Choose Lulu over Amazon KDP when you want to sell direct and keep the buyer's email address, and KDP when you want to be found by people already shopping for books. Plenty of creators do both with the same file.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.