Making the work
Growing an audience
Running the business
Ahrefs is the research suite: its own crawler produces the Domain Rating, backlink index and keyword data behind almost everything else in this category. RacoonDR does not compute that number; it reads Ahrefs' Domain Rating for a site you already own and tracks how it moves, free with no card and no expiry, then sells a followed badge link from $5.99 a month. The two are not really competing for the same job: one runs the research, the other watches one of its numbers.
Ahrefs | RacoonDR | |
|---|---|---|
| Starting price (they differ) | From $129 | From $5.99 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes |
Backlink and keyword data at full depth
Ahrefs runs its own crawler, which is why its backlink index is the one other tools get compared against, and why the keyword data goes deeper than the free alternatives. Site Explorer and Content Gap are what most people open it for. It is priced for businesses rather than for individuals, and the company states outright that it never discounts.
Our note
Between this and Semrush the split is old but holds: Ahrefs for backlinks and content research, Semrush for advertising data and rank tracking breadth. Pick on which half of the job is yours, because paying for both is rarely worth it.
Only on this side
Domain Rating tracked daily, with a badge
RacoonDR watches one number, the Ahrefs Domain Rating of a site you own, and keeps the history so a month of link building can be told apart from a quiet one. A check needs no account. Every domain checked gets a public page with a chart, a global rank and the domain age, and the badge is the business model rather than a decoration: display it and the link on that page turns followed, or pay to skip it. What it does not do is the research, so anybody who needs the keyword and backlink data itself still needs the tool the number comes from.
Choose Ahrefs if the actual research is the point: keyword volume, Content Gap and the backlink index that produces a Domain Rating figure in the first place. It costs $129 a month at Lite with no trial and no discount, which only makes sense once search traffic is the business rather than a side interest.
Choose RacoonDR if all that is needed is watching a site's Domain Rating move month to month, free, with no card and no limit on domains tracked. Pro at $5.99 a month buys a followed badge link on more of those domains rather than more data, since keyword research and backlink audits still need a tool like Ahrefs. One fact belongs in this comparison specifically: CloutStack and RacoonDR share an owner, disclosed here rather than left for the reader to find elsewhere.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
|---|
| Runs on | Web | Web |
|---|
| Covers | SEO & Discovery, Research & Trends | SEO & Discovery |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
CloutStack and RacoonDR have the same owner, so read this listing knowing whose product it is. It is here because it fits the category and publishes its prices, which is the same test every other listing had to pass, and the link out is followed rather than a tracking link. Weigh the write-up accordingly.