Growing an audience
Running the business
Both cover ad networks and audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
| AdvertiseCast | RedCircle | |
|---|---|---|
| Starting price | Free | From $14.99 |
| Pricing model | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Usage-based | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Audio & Podcasting, Ad Networks, Monetization & Payments |
| Works with | Podcast | Podcast |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
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Podcast hosting that sells your ad slots
RedCircle hosts the show and runs the advertising against it, with dynamic insertion so a sponsor read can be swapped out of the back catalogue later. Cross promotions trade audience with other shows on the network. The free Core plan carries unlimited episodes and downloads, which is unusual, and the paid tiers are about analytics and ad control rather than storage.
Our note
Acast is the closer comparison than Buzzsprout here, because both sell hosting and advertising together. RedCircle's free tier is the more generous of the two, and its ad marketplace is the less established.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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