Making the work
Growing an audience
Running the business
Both cover ad networks and audio & podcasting. Here is what separates them on price, billing, what you can take with you, and coverage.
Podcast ad marketplace with published rates
Spotify's podcast host with an ad marketplace
AdvertiseCast | Megaphone | |
|---|---|---|
| Starting price | Free | From $99 |
| Pricing model (they differ) | Free | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing (they differ) | Usage-based | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships | Ad Networks, Audio & Podcasting |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
Only on this side
Spotify's podcast host with an ad marketplace
Megaphone is where Spotify puts podcasters who want to sell advertising against a back catalogue rather than only against new episodes. Hosting and distribution come with a campaign manager, so an ad sold today can be inserted into an episode published two years ago and swapped out when the campaign ends. The Spotify Audience Network is the demand side of it. It is priced for somebody whose show already earns, not for a first episode.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Podcast | Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Compare this against what your current host charges plus what you currently earn from ads, rather than against hosting alone. Megaphone is priced as an advertising business with hosting attached, so if the ad side stays empty you are paying a premium for a file server.