Making the work
Growing an audience
Running the business
AdSpeed is a hosted ad server at the cheapest published entry point in this category, plans from $9.95 a month with no contract and a free trial. Broadstreet does a related job at a very different price, a flat $299 a month built specifically for a local publisher with a handful of advertisers who pay by invoice, with formats and reports designed to be forwarded to them directly. Both assume you already sold the placement. The gap between $9.95 and $299 is the gap between a general-purpose server and a tool built around one specific kind of publisher relationship.
Hosted ad serving from under ten dollars
An ad manager built for small local publishers
AdSpeed | Broadstreet | |
|---|---|---|
| Starting price (they differ) | From $9.95 | From $299 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export |
Hosted ad serving from under ten dollars
AdSpeed is a hosted ad server, so there is no software to install and no server of your own to keep patched. It rotates creatives, targets by geography and device, and reports impressions and clicks to whoever bought the slot. The price is the reason to look: this is the cheapest published entry point of any ad server in this directory. Support and reporting are what people say they stay for.
Our note
Ask what the entry tier's impression allowance is before committing, since that is the number the published floor does not carry and it is what decides whether $9.95 is the real price for your traffic. Against AdPlugg's free tier this only makes sense once you are past a hundred thousand impressions a month.
An ad manager built for small local publishers
Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.
Take AdSpeed if you want a hosted server without paying for anything beyond the ad serving itself. At $9.95 a month it is the cheapest published floor of any ad server here, with creative rotation and geographic and device targeting included. The page does not print its full tier table, so confirm what impression allowance that entry price buys before relying on it.
Take Broadstreet if you are a local news site, regional newsletter or niche publication with real advertiser relationships already in place, and nobody on staff with ad operations in their job title. Manual starts at $299 a month for one or two users and reports built to forward at month's end; Automatic at $399 automates that report and adds more formats. A site with no direct advertisers has nothing to put into it, and at $299 a month you need roughly that much in sold advertising before the tool earns its keep.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Their cut | Not stated | Not stated |
|---|
| Runs on | Web | Web |
|---|
| Covers | Ad Networks | Ad Networks |
|---|
| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The comparison worth making is against the cut a network would take, not against the other software. If your ads bring in a few hundred a month, a flat fee eats most of it; past a couple of thousand, keeping the whole sale is the entire argument and the subscription stops mattering.