Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Ad serving that starts free and bills by impression
Spotify's podcast host with an ad marketplace
AdPlugg | Megaphone | |
|---|---|---|
| Starting price (they differ) | From $10 | From $99 |
| Pricing model (they differ) | Free plan, paid tiers | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks | Ad Networks, Audio & Podcasting |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Ad serving that starts free and bills by impression
AdPlugg serves and reports on ads you sold yourself, with a WordPress plugin for sites that live there and tags for everything else. The free tier runs a hundred thousand impressions a month, which covers a small site outright. Above that the monthly fee is small and the real cost is metered per thousand impressions, published as a table rather than quoted. Nobody here is finding you advertisers.
Our note
Work out your monthly impressions before comparing this against AdButler or Broadstreet, because the flat-fee servers cost more at the bottom and stop surprising you at the top. AdPlugg wins for a site under a hundred thousand impressions by a distance, and the arithmetic reverses somewhere in the millions.
Spotify's podcast host with an ad marketplace
Megaphone is where Spotify puts podcasters who want to sell advertising against a back catalogue rather than only against new episodes. Hosting and distribution come with a campaign manager, so an ad sold today can be inserted into an episode published two years ago and swapped out when the campaign ends. The Spotify Audience Network is the demand side of it. It is priced for somebody whose show already earns, not for a first episode.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Nothing in particular | Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Compare this against what your current host charges plus what you currently earn from ads, rather than against hosting alone. Megaphone is priced as an advertising business with hosting attached, so if the ad side stays empty you are paying a premium for a file server.
Only on this side