AdPlugg vs Broadstreet Comparison 2026
AdPlugg serves ads you sold yourself, free up to 100,000 impressions a month and metered above that, from $10 a month plus usage on Pro. Broadstreet does a similar job at a different price and for a narrower buyer: a flat $299 a month built for a local publisher with a handful of advertisers who pay by invoice, with ad formats and monthly reports built to be forwarded straight to them. The gap between $10 and $299 comes down to who is using it: a site owner pasting in tags themselves, or a small publication that wants something polished enough to hand an advertiser.
Ad serving that starts free and bills by impression
An ad manager built for small local publishers
At a glance
- AdPlugg starts cheaper, at $10.
- Only AdPlugg has a free tier.
Side by side
AdPlugg | Broadstreet | |
|---|---|---|
| Starting price (they differ) | From $10 | From $299 |
| Pricing model (they differ) | Free plan, paid tiers | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated |
AdPlugg
Ad serving that starts free and bills by impression
AdPlugg serves and reports on ads you sold yourself, with a WordPress plugin for sites that live there and tags for everything else. The free tier runs a hundred thousand impressions a month, which covers a small site outright. Above that the monthly fee is small and the real cost is metered per thousand impressions, published as a table rather than quoted. Nobody here is finding you advertisers.
Our note
Work out your monthly impressions before comparing this against AdButler or Broadstreet, because the flat-fee servers cost more at the bottom and stop surprising you at the top. AdPlugg wins for a site under a hundred thousand impressions by a distance, and the arithmetic reverses somewhere in the millions.
Broadstreet
An ad manager built for small local publishers
Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.
Why people weigh these two
- Broadstreet instead of AdPlugg
- Broadstreet is built for local publishers managing several advertisers at once, starting at $299 with no free tier to test it on.
- AdPlugg instead of Broadstreet
- AdPlugg serves the same direct-sold ads but starts free and bills by impression, so a site with light traffic pays little rather than a flat subscription.
Which one should you pick
Take AdPlugg if you are running the ad operation yourself and want to stop pasting HTML into a template. The free tier serves up to 100,000 impressions a month, a real blog's worth, and Pro above that is $10 a month plus a metered rate that starts at $0.07 per thousand impressions and falls from there. Nothing here is built to be handed to an advertiser as a report.
Take Broadstreet if you already have a few local advertisers paying by invoice and no one on staff with ad operations in their job title. Manual starts at $299 a month for one or two users and reporting built to forward at month's end; Automatic at $399 automates that report and adds two more formats. At $299 a month you need roughly that much in sold advertising before the tool pays for itself, so a site without direct advertisers already lined up has nothing to put in it.
Common questions
- Why is Broadstreet so much more expensive than AdPlugg?
- It is built for a different job. AdPlugg is a script you install to serve ads you sold, free to 100,000 impressions a month and $10 plus usage above that. Broadstreet at $299 a month bundles formats built to sell to a local advertiser and monthly reports built to forward to them, work AdPlugg leaves to you.
- Does either find advertisers for the site?
- No, neither one does. Both assume the publisher already sold the placement and need software to serve and report on it. Broadstreet's reporting is built to be handed to that advertiser directly; AdPlugg's is not described that way.
- Which is cheaper for a small site just starting to sell ads?
- AdPlugg, by a wide margin. Its free tier covers up to 100,000 impressions a month at no cost, and Pro above that is $10 a month plus usage. Broadstreet's cheapest plan is $299 a month, aimed at a publisher with advertiser relationships already in place.
- Is Broadstreet a percentage of ad revenue or a flat fee?
- A flat monthly fee, $299 for Manual or $399 for Automatic, so a good month of sales is entirely the publisher's. AdPlugg is also not revenue share; its cost is a small monthly fee plus a metered rate per thousand impressions above the free tier.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.