Making the work
Growing an audience
Running the business
Squarespace starts at $19 a month paid annually, with templates that hold together on their own, but takes 2 percent of store sales and 7 percent of membership and digital content revenue on that entry plan, dropping to 0 and 5 percent only on the $29 Core tier. Wix starts at $17 a month after building for free, with hosting, a domain and AI tools bundled into every paid plan. Squarespace's membership fee is the number to check before committing. Wix's cost is more in the plan you pick than in a percentage of what you sell.
Templates that look designed out of the box
A site you can build without touching a template file
Squarespace | Wix | |
|---|---|---|
| Starting price (they differ) | From $19 | From $17 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Annual only | Not stated |
| Free trial | 14 days | Not stated |
| API |
Templates that look designed out of the box
Squarespace is the answer for a creator who wants a site that looks considered and never wants to think about it again. Templates are genuinely well made and the editor stops you breaking them. That constraint is also the ceiling, and its transaction fees on memberships and digital goods are high enough to matter on the cheaper plan.
Our note
The 7 percent membership fee on Basic is the thing people discover after launching. If memberships are more than a sideline, either budget for Core from the start or run them somewhere that does not take a cut.
Only on this side
A site you can build without touching a template file
Wix is the drag-and-drop site builder most people try first, and for a creator who needs a home page, a booking form and a shop rather than a design system, that is usually the right instinct. Hosting, a custom domain for the first year and the AI build tools come with every paid plan. The trade is the one every hosted builder makes: the site is easy to change and hard to take with you, so the plan you pick is a longer commitment than it looks.
Choose Squarespace if the site's whole job is to look considered and stay that way with minimal fiddling: templates resist being broken by a non-designer, and invoicing is built in at no extra charge. Budget for Core at $29 a month rather than Basic if memberships or digital content are more than a sideline, since Basic's 7 percent fee on that revenue is the largest number on the page.
Choose Wix if a working site this week matters more than a design system, with bookings, a shop and a contact form all in the box from a plan starting at $17 a month. Pick the tier on its ecommerce and storage limits rather than the headline price, since those are what force an upgrade later, and know that a hosted builder like this one is easy to change and hard to take with you elsewhere.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
|---|
| Their cut | Not stated | Not stated |
|---|
| Runs on | Web | Web |
|---|
| Covers | Website Builders, Digital Products & Storefronts | Website Builders, Landing Pages & Funnels |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Choose the plan on the ecommerce and storage limits rather than the headline, since those are what force an upgrade later. If you already know you will want to control the markup, start on a builder that lets you export.
Only on this side