Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Short.io | Zaap | |
|---|---|---|
| Starting price | From $5 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | 7 days |
| API | Yes | Not stated |
| Data export | Everything, in an open format | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Link in Bio, Analytics | Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
| Works with | Nothing in particular | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Link shortening with the analytics attached
Short.io is a link shortener for people who care what happened after the click: country targeting, deep links into apps, and click data you can pull out rather than only look at. Custom domains are on every plan including the free one. The pricing page also converts into about twenty currencies, which is rarer than it should be.
Our note
The free plan here does more than several paid plans elsewhere, which makes Short.io the sensible place to start. Move to Rebrandly if link galleries and brand polish matter more to you than the export.
Only on this side
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.