Making the work
Growing an audience
Running the business
Both cover social media management and analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling with a client approval step built in
The heavyweight, priced per seat
Sendible | Sprout Social | |
|---|---|---|
| Starting price (they differ) | From $35 | From $99 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | 30 days |
| API | Not stated | Not stated |
| Data export |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Scheduling with a client approval step built in
Sendible sits where an agency needs somebody outside the tool to sign off before a post goes out. Drafts route to a client, the client approves or comments, and only then does it publish, which is the workflow that keeps freelancers off email threads about a caption. The daily posting limit is per user and stated on every plan, so read that number before the price. It covers the usual networks and states which account types work on each.
Only on this side
The heavyweight, priced per seat
Sprout Social is what a social team buys when the job has stopped being scheduling and become inbox triage, approvals, listening and reporting somebody outside the team will read. The consolidated inbox and the review management are the parts creators with a manager tend to notice first. Everything is priced per seat, which is the fact that decides whether it belongs in a one-person setup: a second person doubles the bill.
Our note
Multiply by the number of people who need a login before comparing this with anything else on this list, because that is where the real number appears. If nobody outside your team reads the reports, the reporting is the part you are overpaying for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Their cut | None | None |
|---|
| Runs on | Web, iOS, Android | Web, iOS, Android |
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| Covers | Social Media Management, Analytics | Social Media Management, Analytics |
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| Works with | YouTube, Instagram, TikTok, Facebook, LinkedIn, X, Threads | YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, Threads |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Only on this side