Sellfy vs WooCommerce Comparison 2026
Sellfy is a hosted storefront for digital files, subscriptions and print-on-demand merchandise it ships itself, for a flat $29 a month with no cut of a sale, up to $10,000 in annual sales. WooCommerce is free software that turns a WordPress site into a shop, also taking no cut, but the real cost moves to hosting, $25 to $350 a month depending on traffic, plus extensions from $29 to $299 a year each. Sellfy is a fixed bill somebody else maintains. WooCommerce is a variable bill you maintain yourself, and the range depends on how busy the store gets.
At a glance
- Only WooCommerce has a free tier.
Side by side
Sellfy | WooCommerce | |
|---|---|---|
| Starting price | From $29 | Free |
| Pricing model (they differ) | Free trial, then paid | Free |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | 14 days | Not stated |
| API | Not stated |
Sellfy
A storefront for downloads and merch
Sellfy sells digital files, subscriptions and print-on-demand merchandise from one storefront, prints and ships the merchandise itself, and takes no cut of a sale. The plans are banded by annual sales instead, which is the trade: a flat fee that steps up as you grow rather than a percentage of everything you ever sell.
Our note
Against Gumroad the choice is a flat fee against a percentage of every sale, so Sellfy wins once the shop is turning over a few hundred a month and loses under that. If merchandise is part of the plan, the print-on-demand side settles it.
Only on this side
- Covers merch & print on demand
WooCommerce
A free store plugin that takes no cut at all
WooCommerce turns a WordPress site into a shop and states plainly that it charges no platform fee and takes no share of sales. The software is free and open source; the money goes on hosting and on whichever extensions a shop actually needs. That makes the total cost a range rather than a number, and the range depends on traffic more than on features. Running it means owning the hosting, the updates and the security, which is the trade against a platform that does all three and bills monthly.
Why people weigh these two
- WooCommerce instead of Sellfy
- WooCommerce is a free plugin that takes no cut at all, for somebody who already runs a WordPress site and does not want another subscription.
- Sellfy instead of WooCommerce
- Sellfy hosts a storefront for both downloads and merch, from $29 with no free tier, a recurring bill that trades away the hosting and updates WooCommerce leaves you to own.
Which one should you pick
Choose Sellfy if you want a shop that works without becoming its administrator: $29 a month is the whole cost at low volume, print-on-demand merchandise ships without a separate service, and nothing needs patching or backing up. It is the pick against Gumroad-style percentage fees once a shop turns over a few hundred dollars a month, and against WooCommerce once the hours spent maintaining a self-hosted plugin are worth more than the savings.
Choose WooCommerce if the site is already on WordPress and owning the hosting, updates and security is an acceptable trade for paying no percentage ever: the plugin itself is free, and hosting for most stores runs $25 to $350 a month depending on traffic, plus $29 to $299 a year per extension actually used. It wins on arithmetic once sales are large enough that a percentage would hurt, and loses on every hour spent patching it, so price the hosting honestly rather than assuming the low end of that range.
Common questions
- Which is cheaper, Sellfy or WooCommerce?
- It depends on traffic and how many extensions are needed. WooCommerce's plugin is free, but hosting alone runs $25 to $350 a month, before extensions at $29 to $299 a year each. Sellfy is a flat $29 a month with everything included, so a busy WooCommerce store can easily cost more.
- Does Sellfy sell physical merchandise like a WooCommerce store could?
- Yes, and it ships the merchandise itself: shirts and mugs printed on demand in the same shop as the digital downloads. WooCommerce can sell physical goods too, but shipping and fulfillment are not built in the way Sellfy's print-on-demand feature is.
- Who maintains the store on each platform?
- Sellfy does, as a hosted platform: nothing to patch, back up or secure. WooCommerce puts that on you, since it runs on your own WordPress hosting, which is the trade for paying no platform fee at all.
- Does either one take a percentage of sales?
- No, neither does. Sellfy charges a flat monthly fee with no transaction cut, and WooCommerce states plainly that its platform fee and any additional charge for a third-party payment provider are both zero.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.