Growing an audience
Running the business
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
| ReferralCandy | Rewardful | |
|---|---|---|
| Starting price | From $39 | From $49 |
| Pricing model | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 7 days | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | 10.5% of what you earn | None |
| Runs on | Web | Not stated |
| Covers | Giveaways & Referrals, Affiliate & Referral | Affiliate & Referral |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Refer-a-friend for a shop, on a success fee
ReferralCandy runs the customer referral program for an online store: the reward, the emails chasing it, the fraud checks and the payout. Every plan has every feature and the tiers differ only in the split between a fixed monthly fee and a percentage of the sales the program brings in. Working out which tier is cheapest for you is real arithmetic, and the dearer plans can genuinely cost less.
Our note
Do the arithmetic rather than reading down the price column, because the cheapest plan is the most expensive one past a few thousand dollars of referred sales. The break-even between the first two tiers lands near $600 a month in referred revenue.
Only on this side
Affiliate programs built on top of Stripe
Rewardful attaches an affiliate program to a business that already bills through Stripe or Paddle, and the install really is two scripts. Commissions adjust themselves when a referred customer upgrades, downgrades or cancels, which is the part people get wrong doing it in a spreadsheet. It sees only what those two processors see, so a Gumroad or Lemon Squeezy checkout sits outside it.
Our note
Rewardful and FirstPromoter cost the same and do the same job. Choose Rewardful if you want it working in an afternoon, and FirstPromoter if the affiliate dashboard needs to look like part of your product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.