Making the work
Growing an audience
Running the business
Both cover social media management and analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling priced per account, not per seat
Covers the networks the older schedulers skip
Publer | Vista Social | |
|---|---|---|
| Starting price (they differ) | From $5 | From $79 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 7 days | 14 days |
| API | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Scheduling priced per account, not per seat
Publer schedules to most of the networks a creator actually posts on and prices by social account rather than by seat, with every tenth account free. Recycling and auto-scheduling matter more than the calendar view for anyone running an archive of evergreen posts. The free plan is a real one, with the caveat that it will not connect X and keeps published posts for a day. Paid plans add the workspace, the bulk tools and unlimited scheduling.
Our note
Work out your account count first, because that is what the bill scales on and it is where this beats the per-seat tools. If X is central to what you post, note that it needs a paid plan here for reasons Publer attributes to the network's own API cost.
Only on this side
Covers the networks the older schedulers skip
Vista Social publishes to the list most schedulers stop short of, Reddit and Google Business Profile included, and it prices review management and social listening as separate products rather than folding them into a top tier nobody reaches. The plan you start on carries a profile count and a user count, both of which are what actually runs out first. For somebody posting to more than four networks it is usually cheaper than the incumbent it replaces.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
|---|
| Runs on (they differ) | Web | Web, iOS, Android |
|---|
| Covers | Social Media Management, Analytics | Social Media Management, Analytics |
|---|
| Works with | YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Threads | YouTube, Instagram, TikTok, Facebook, LinkedIn, X, Reddit, Threads |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | 1 |
|---|
Only on this side