Making the work
Growing an audience
Running the business
Both cover social media management and analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling priced per account, not per seat
Bulk scheduling across many client accounts
Publer | SocialPilot | |
|---|---|---|
| Starting price (they differ) | From $5 | From $20 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 7 days | 14 days |
| API | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Scheduling priced per account, not per seat
Publer schedules to most of the networks a creator actually posts on and prices by social account rather than by seat, with every tenth account free. Recycling and auto-scheduling matter more than the calendar view for anyone running an archive of evergreen posts. The free plan is a real one, with the caveat that it will not connect X and keeps published posts for a day. Paid plans add the workspace, the bulk tools and unlimited scheduling.
Our note
Work out your account count first, because that is what the bill scales on and it is where this beats the per-seat tools. If X is central to what you post, note that it needs a paid plan here for reasons Publer attributes to the network's own API cost.
Only on this side
Bulk scheduling across many client accounts
SocialPilot is built around the case where one person posts for ten brands rather than for one. Bulk upload takes a spreadsheet of hundreds of posts at once, client management keeps each account's approvals apart, and the reports go out under an agency's own name rather than the tool's. A solo creator will find that more machinery than the job needs. Anybody who has started posting on behalf of other people is the reader it was priced for, and extra accounts are billed separately from extra seats.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
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| Runs on (they differ) | Web | Web, iOS, Android |
|---|
| Covers | Social Media Management, Analytics | Social Media Management, Analytics |
|---|
| Works with | YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Threads | Instagram, LinkedIn |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|
Our note
Pick this one for the bulk upload and the client separation, not for the composer. If you post for a single brand you are paying for machinery you will never open.