Making the work
Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
Planoly | Publer | |
|---|---|---|
| Starting price (they differ) | From $14 | From $5 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial (they differ) | 14 days | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | None |
| Runs on (they differ) |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Plan the grid before anything is posted
Planoly started as a visual planner for Instagram and still leads with the thing that made it: drag posts around a mock grid until the feed looks right, then schedule from there. Pinterest and TikTok came later and the link in bio is included rather than sold separately. Pricing is by social set and by user, both of which can be added one at a time, which suits somebody running two accounts rather than twenty.
Our note
Count your social sets and users before comparing tiers, since the per-unit add-ons are where this quietly gets expensive. If the grid preview is not the thing you want, a general scheduler will cover the rest for less.
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Scheduling priced per account, not per seat
Publer schedules to most of the networks a creator actually posts on and prices by social account rather than by seat, with every tenth account free. Recycling and auto-scheduling matter more than the calendar view for anyone running an archive of evergreen posts. The free plan is a real one, with the caveat that it will not connect X and keeps published posts for a day. Paid plans add the workspace, the bulk tools and unlimited scheduling.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Web |
| Covers | Social Media Management, Link in Bio | Social Media Management, Analytics |
|---|
| Works with | YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, Threads | YouTube, Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Threads |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Work out your account count first, because that is what the bill scales on and it is where this beats the per-seat tools. If X is central to what you post, note that it needs a paid plan here for reasons Publer attributes to the network's own API cost.
Only on this side