Making the work
Growing an audience
Running the business
Patreon and Substack both take exactly 10 percent of what a supporter pays, before processing, so the fee is not what decides between them. Patreon is built for video and podcast audiences already used to paying a creator monthly, with membership tiers, member-only posts and now shops and courses layered on. Substack is built for writers, with nothing to configure before publishing and a distribution network, Notes and recommendations from other writers, that Patreon has no equivalent of. The choice is format and discovery, not price.
Membership tiers and posts for paying supporters
Paid subscriptions with a reader network attached
Patreon | Substack | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Usage-based |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export |
Membership tiers and posts for paying supporters
Patreon is still where most audiences expect to pay a creator monthly, and that familiarity is worth something. Tiers, member-only posts, and now paid courses and shops. The platform fee is 10 percent of what you earn, before payment processing.
Our note
Patreon costs more than Ko-fi and more than running memberships yourself, and what you buy with the difference is recognition: a listener who hears the word already knows what to do. Once an audience would follow you anywhere, that premium stops earning its keep.
Only on this side
Paid subscriptions with a reader network attached
Substack takes 10 percent of subscription revenue and gives you distribution in return, through Notes and recommendations from other writers. That trade is good early and expensive later. Exporting your list is easy, which makes it a reasonable place to start.
Pick Patreon if your audience already lives on YouTube or in a podcast feed and expects to support you there monthly. Its 10 percent fee buys familiarity: most people who would pay you have paid a creator on Patreon before, and nobody needs the page explained to them.
Pick Substack if you are a writer starting from nothing, since Notes and recommendations from other writers are where most Substack growth actually comes from, at the same 10 percent fee. That trade is good early and expensive later: the year 10 percent of your revenue passes what a flat-fee newsletter tool like beehiiv or Kit would charge, by Substack's own account, is worth watching for, and exporting your list makes leaving possible when it arrives.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Not stated |
| Their cut | 10% of what you earn | 10% of what you earn |
|---|
| Runs on | Not stated | Not stated |
|---|
| Covers | Memberships & Subscriptions, Community Platforms, Monetization & Payments | Newsletter & Email, Memberships & Subscriptions |
|---|
| Works with | YouTube, Podcast, Discord | Podcast, Substack |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Start here if you have no list and no evidence anybody will pay for your writing. Move the year that 10 percent passes what beehiiv or Kit would charge you flat, and take the list with you, because that crossover arrives sooner than most writers plan for.
Only on this side