Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Passionfroot | SparkToro | |
|---|---|---|
| Starting price | Free | From $38 |
| Pricing model | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Usage-based | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web |
| Covers | Brand Deals & Sponsorships, Creator Finance | Research & Trends, Brand Deals & Sponsorships |
| Works with | YouTube, LinkedIn, Substack | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Our note
Worth setting up while it costs nothing, since the booking page is useful even if you never touch the partner network. Weigh the 15 percent against what finding that sponsor yourself would have taken, and remember it applies for as long as the relationship does.
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Find where an audience already spends time
SparkToro answers the question a media kit needs and analytics cannot: what else the people you reach are reading, watching and following. Type an audience description and it returns the podcasts, newsletters and accounts they overlap with. Reports are the unit of billing and four a month goes quickly once you start comparing.
Our note
The output is most valuable at exactly two moments: before pitching a sponsor, and before choosing which shows to guest on. Buy a month, do the research in a week, and cancel. Nothing here rewards a standing subscription for most creators.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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