Making the work
Growing an audience
Running the business
Both cover digital products & storefronts. Here is what separates them on price, billing, what you can take with you, and coverage.
Merchant of record for digital products
A free store plugin that takes no cut at all
Paddle | WooCommerce | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Everything, in an open format |
| Their cut | Not stated | None |
| Runs on | Web | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Merchant of record for digital products
Paddle acts as the merchant of record, meaning it sells your product to the customer and then pays you, taking sales tax registration and remittance off your desk entirely. That is the whole difference between it and a plain card processor, and it is why software sellers outside the United States end up here. One rate covers payments, billing and tax. Products under ten dollars are quoted separately.
Our note
The extra two points over Stripe buys you out of tax registration, which is worth it the moment you sell across borders. Lemon Squeezy is the same company at the same headline rate with a lighter setup, so pick that one unless you need Paddle's billing depth.
Only on this side
A free store plugin that takes no cut at all
WooCommerce turns a WordPress site into a shop and states plainly that it charges no platform fee and takes no share of sales. The software is free and open source; the money goes on hosting and on whichever extensions a shop actually needs. That makes the total cost a range rather than a number, and the range depends on traffic more than on features. Running it means owning the hosting, the updates and the security, which is the trade against a platform that does all three and bills monthly.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Covers | Monetization & Payments, Digital Products & Storefronts | Digital Products & Storefronts, Website Builders |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
This wins on arithmetic once sales are large enough that a percentage hurts, and loses on every hour you spend patching it. Price your hosting honestly before comparing, because the $25 end of that range will not carry a shop that is actually busy.
Only on this side