Making the work
Growing an audience
Running the business
Both cover landing pages & funnels. Here is what separates them on price, billing, what you can take with you, and coverage.
Popups and opt-ins with exit-intent targeting
One question at a time, and people finish it
OptinMonster | Typeform | |
|---|---|---|
| Starting price (they differ) | From $210 | From $39 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Not stated | Yes |
Popups and opt-ins with exit-intent targeting
OptinMonster captures email addresses from traffic a site already has, and its exit-intent trigger is the feature it built its name on: the offer appears as the pointer leaves for the tab bar. Campaigns can be aimed at a page, a referrer, a device or a returning visitor. It is a licence attached to a site rather than a platform holding the list, so the addresses go to whatever email tool is already in use. The pricing is annual and the first year is discounted, which is worth reading before budgeting.
Our note
Budget the standing $210 rather than the introductory $7, because the footnote is unambiguous that renewals are full price and that is the number you live with. Against ConvertFlow the split is clean: this targets better, that one personalises better, and only one of them needs your visitor history.
Only on this side
One question at a time, and people finish it
Typeform shows a form one question at a time, and the completion rate is the reason it costs more than a grid of input boxes. For a creator it is the audience survey, the coaching intake and the sponsor brief, all of which get better answers when the form does not look like paperwork. Logic jumps let a later question depend on an earlier answer without anybody seeing the branches. Plans are metered by responses per month, and that allowance is what runs out rather than the feature list.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
|---|
| Runs on | Web | Web |
|---|
| Covers | Landing Pages & Funnels, Email Marketing & Automation | Landing Pages & Funnels, Research & Trends |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Only on this side