Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Omnisend | UpViral | |
|---|---|---|
| Starting price | From $11.20 | From $79 |
| Pricing model | Free plan, paid tiers | Paid subscription |
| Free tier | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Everything, in an open format |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Email Marketing & Automation, Digital Products & Storefronts | Giveaways & Referrals, Email Marketing & Automation |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Our note
The comparison the page invites is Klaviyo, and on price it wins that argument at small list sizes. The real question is whether your store is on a platform it integrates with, which decides how much of the automation actually fires.
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Referral contests that pay out in prizes
UpViral runs the kind of campaign where entrants earn points for sharing a link and the leaderboard decides who wins, which is the fastest way to turn a small list into a larger one. Landing pages, emails and fraud checks all come with it. The trial costs a dollar rather than nothing, and the plans are priced for a business running launches rather than for a one-off giveaway.
Our note
The trial costs a dollar, which is worth knowing before comparing this against the free trials elsewhere in this category. The refund promise is the real risk reversal here, and it is worth reading the terms of before relying on it.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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