Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Social profile analytics billed per account
Open source site analytics with no cookie banner
Minter.io | Umami | |
|---|---|---|
| Starting price (they differ) | From $9 | From $20 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Social profile analytics billed per account
Minter.io reports on one social profile at a time and charges that way, which suits somebody running three accounts and nothing like a marketing department. Instagram is where it goes deepest, down to stories, reels, collabs and hashtag performance. Reports are scheduled and emailed rather than waiting in a dashboard nobody opens. Adding a competitor's public profile costs the same as adding your own.
Our note
Count your profiles first and multiply, because this is cheap at two accounts and expensive at ten in a way the headline price hides. Iconosquare and Metricool are the flat-rate comparisons; Minter.io wins when you track few accounts deeply and loses when you track many.
Only on this side
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Web |
| Covers | Analytics, Social Media Management | Analytics |
|---|
| Works with | Instagram, TikTok, Facebook, LinkedIn, X, Threads | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Self-host it if you already run a server, because the software is the same and the cloud plan is convenience rather than capability. Against Plausible the feature sets are close enough that the decision comes down to whether you want to operate it yourself, and Umami is the one that lets you.