Matomo vs Vidyard Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Web analytics you can host yourself and keep
Video hosting that reports who watched what
At a glance
- Vidyard starts cheaper, at $24.
- Both have a genuinely free tier.
Side by side
Matomo | Vidyard | |
|---|---|---|
| Starting price (they differ) | From $26 | From $24 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export | Everything, in an open format | Not stated |
| Their cut | None | Not stated |
| Runs on (they differ) | Web, Linux |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Matomo
Web analytics you can host yourself and keep
Matomo answers the same questions as the analytics everybody already runs, with the difference stated on the page: the data belongs to whoever installs it. Two ways to run it sit side by side, a cloud subscription priced on monthly hits and an on-premise build that costs nothing to license. Heatmaps and session recordings are sold as additions rather than bundled. Self-hosting means owning a server and the upgrades that come with it, which is the real price of the free option.
Our note
Take the cloud plan unless somebody on the team already runs servers, because the free version's cost is measured in maintenance rather than money. Compare against Plausible and Fathom on hits rather than features, since all three answer the same questions and only the pricing shape differs.
Vidyard
Video hosting that reports who watched what
Vidyard hosts video for people who need to know what happened after the embed loaded: which viewer watched, how far they got, and what to do about it. That is a sales and marketing shape rather than an audience one, and it is the reason to choose it over a general host. For a creator it earns its place on a course page, a pitch to a sponsor, or anywhere a play is a lead rather than a view. There is a free tier with a video cap.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.