Mailjet vs Omnisend Comparison 2026
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Send-based email pricing with a real free tier
Email and SMS for people selling products
At a glance
- Mailjet starts cheaper, at $9.
- Both have a genuinely free tier.
Side by side
Mailjet | Omnisend | |
|---|---|---|
| Starting price (they differ) | From $9 | From $11.20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | None |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Mailjet
Send-based email pricing with a real free tier
Mailjet meters emails sent rather than contacts held, and its free tier carries six thousand a month, which is enough to run a small list indefinitely. Marketing campaigns and transactional sending share one account and one sending reputation. Contacts are uncapped on every plan including the free one, so a large dormant list costs nothing. Editing is collaborative, which is unusual here and is the reason teams pick it over a cheaper single-seat tool.
Our note
Compare on emails a month rather than subscribers, because that is the axis this prices on and it is the reverse of most of the category. The free tier is genuinely permanent, which makes it a better first choice than a trial-only tool if you are not yet sure the newsletter will stick.
Only on this side
- Covers newsletter & email
Omnisend
Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.