Mailcoach vs Moosend Comparison 2026
Mailcoach bills by emails sent, at $9.99 a month for 2,000 emails, with no free plan and a 14 day trial. Moosend bills by subscriber count instead, with automation, segmentation and landing pages bundled into one $7 a month plan billed annually, backed by a 30 day trial rather than a permanent free tier. Mailcoach suits a big list mailed rarely, since sends rather than contacts decide the bill. Moosend is cheaper at its base price and includes more out of the gate, but the meter rises with list size rather than staying flat.
Email billed per send, not per contact
Email marketing with automation on every plan
At a glance
- Moosend starts cheaper, at $7.
- Neither has a free tier.
Side by side
Mailcoach | Moosend | |
|---|---|---|
| Starting price (they differ) | From $9.99 | From $7 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | 30 days |
| API | Yes |
Mailcoach
Email billed per send, not per contact
Mailcoach charges for emails sent rather than contacts stored, which inverts the pricing of most of this category and matters to anybody holding a large list they mail occasionally. Contacts, lists and automations are uncapped at every level. Bringing your own sending provider halves the per-email rate. A self-hosted licence exists for people who would rather run it themselves, and the hosted version is the same software with the operations included.
Our note
Do the arithmetic on your own sending pattern rather than the headline, because this wins decisively on a large occasional list and loses on a small daily one. The bring-your-own-provider rate halves the marginal cost and is the reason to choose this over MailerLite if you already run your own sending infrastructure.
Moosend
Email marketing with automation on every plan
Moosend puts automation, segmentation and landing pages on its single paid tier rather than staging them across four, so the price rises with list size instead of with features. Subscribers are the meter. A thirty-day trial runs without a card, which is longer than most of this category offers and long enough to migrate a list and actually send. There is no permanent free plan underneath it, so the trial is a deadline rather than a fallback.
Why people weigh these two
- Moosend instead of Mailcoach
- Moosend puts automation on every plan from $7, cheap for a list that needs sequences.
- Mailcoach instead of Moosend
- Mailcoach bills by the send rather than by contacts stored, so a large dormant list does not raise the bill on its own.
Which one should you pick
Pick Mailcoach if you hold a large list you mail only occasionally, since per-contact pricing elsewhere charges rent on people who have not been emailed in months. There is no free plan, only a 14 day trial, and the $9.99 a month base includes 2,000 emails before overage applies.
Pick Moosend if automation, segmentation and landing pages on one cheap plan matter more than how the bill is structured. Pro is $7 a month billed annually, cheaper than Mailcoach's base, and the 30 day trial is long enough to migrate a real list rather than just poke at the interface. Neither has a standing free plan, so budget for a subscription from day one either way.
Common questions
- Which is cheaper to start, Mailcoach or Moosend?
- Moosend, at $7 a month billed annually against Mailcoach's $9.99. Moosend's price rises with subscriber count, though, while Mailcoach's is set by how many emails you actually send, so the cheaper option depends on your list size and how often you mail it.
- Does either have a free plan?
- No, neither does. Mailcoach offers a 14 day trial, and Moosend offers 30 days without a card, both ending in a paid subscription with no free tier underneath either one.
- Which one includes automation without an upgrade?
- Moosend does, bundling automation, segmentation and landing pages into its single Pro tier rather than staging them across several plans. Mailcoach's listing does not describe comparable automation depth, focusing instead on its send-based pricing and self-hosting option.
- Can Mailcoach be self-hosted?
- Yes, a self-hosted licence is sold separately from the hosted subscription, and bringing your own sending provider halves the per-email overage rate. Moosend is a hosted service only, with no self-hosting option described.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.