Making the work
Growing an audience
Running the business
Both cover newsletter & email and email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Email billed per send, not per contact
Send-based email pricing with a real free tier
Mailcoach | Mailjet | |
|---|---|---|
| Starting price (they differ) | From $9.99 | From $9 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Email billed per send, not per contact
Mailcoach charges for emails sent rather than contacts stored, which inverts the pricing of most of this category and matters to anybody holding a large list they mail occasionally. Contacts, lists and automations are uncapped at every level. Bringing your own sending provider halves the per-email rate. A self-hosted licence exists for people who would rather run it themselves, and the hosted version is the same software with the operations included.
Our note
Do the arithmetic on your own sending pattern rather than the headline, because this wins decisively on a large occasional list and loses on a small daily one. The bring-your-own-provider rate halves the marginal cost and is the reason to choose this over MailerLite if you already run your own sending infrastructure.
Send-based email pricing with a real free tier
Mailjet meters emails sent rather than contacts held, and its free tier carries six thousand a month, which is enough to run a small list indefinitely. Marketing campaigns and transactional sending share one account and one sending reputation. Contacts are uncapped on every plan including the free one, so a large dormant list costs nothing. Editing is collaborative, which is unusual here and is the reason teams pick it over a cheaper single-seat tool.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Everything, in an open format | Not stated |
|---|
| Their cut | None | None |
|---|
| Runs on | Web | Web |
|---|
| Covers | Newsletter & Email, Email Marketing & Automation | Email Marketing & Automation, Newsletter & Email |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Compare on emails a month rather than subscribers, because that is the axis this prices on and it is the reverse of most of the category. The free tier is genuinely permanent, which makes it a better first choice than a trial-only tool if you are not yet sure the newsletter will stick.