Mailcoach vs Mailjet Comparison 2026
Mailcoach bills by emails sent, not contacts held, at $9.99 a month for 2,000 emails and $0.002 for each one after that, with no free plan, only a 14 day trial. Mailjet also bills by sends rather than contacts, but its free plan covers 6,000 emails a month permanently with unlimited contacts, and the entry tier is $9 a month for 8,000. At most volumes in these ranges Mailjet is the cheaper of the two, though Mailcoach can self-host and halves its per-email rate for anyone already running their own sending provider.
Email billed per send, not per contact
Send-based email pricing with a real free tier
At a glance
- Mailjet starts cheaper, at $9.
- Only Mailjet has a free tier.
Side by side
Mailcoach | Mailjet | |
|---|---|---|
| Starting price (they differ) | From $9.99 | From $9 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API |
Mailcoach
Email billed per send, not per contact
Mailcoach charges for emails sent rather than contacts stored, which inverts the pricing of most of this category and matters to anybody holding a large list they mail occasionally. Contacts, lists and automations are uncapped at every level. Bringing your own sending provider halves the per-email rate. A self-hosted licence exists for people who would rather run it themselves, and the hosted version is the same software with the operations included.
Our note
Do the arithmetic on your own sending pattern rather than the headline, because this wins decisively on a large occasional list and loses on a small daily one. The bring-your-own-provider rate halves the marginal cost and is the reason to choose this over MailerLite if you already run your own sending infrastructure.
Mailjet
Send-based email pricing with a real free tier
Mailjet meters emails sent rather than contacts held, and its free tier carries six thousand a month, which is enough to run a small list indefinitely. Marketing campaigns and transactional sending share one account and one sending reputation. Contacts are uncapped on every plan including the free one, so a large dormant list costs nothing. Editing is collaborative, which is unusual here and is the reason teams pick it over a cheaper single-seat tool.
Why people weigh these two
- Mailjet instead of Mailcoach
- Mailjet also prices on sends rather than list size, from $9 with a real free tier.
- Mailcoach instead of Mailjet
- Mailcoach also bills per send rather than per contact, but you host it yourself instead of using a shared platform, trading setup work for control.
Which one should you pick
Pick Mailcoach if you already run your own sending infrastructure like Amazon SES or Postmark, since bringing your own provider halves the per-email rate to $0.001, or if a self-hosted licence matters more than the lowest possible bill. There is no free plan here, only a 14 day trial, so budget for the $9.99 a month base from the start.
Pick Mailjet for most other send volumes, since its permanent free tier covers 6,000 emails a month, and at 8,000 emails the entry tier costs $9, well under what Mailcoach's per-email overage adds up to at the same volume. Collaborative editing is a real extra too: more than one person can work a template at once.
Common questions
- Which is cheaper, Mailcoach or Mailjet?
- Mailjet, at most of the volumes described here. At 8,000 emails a month, Mailjet's entry tier is $9, while Mailcoach's base plus overage for the same volume comes closer to $22, or about $16 using your own sending provider.
- Does Mailjet have a permanent free plan?
- Yes, 6,000 emails a month with unlimited contacts, and it does not expire the way a trial does. Mailcoach has no free plan at all, only a 14 day trial before its $9.99 a month base begins.
- What does bringing my own sending provider do for Mailcoach's price?
- It halves the per-email overage rate from $0.002 to $0.001, which matters at real volume if you already run Amazon SES or Postmark. Mailjet does not offer a comparable bring-your-own-provider discount, since it is priced as a complete package.
- Can either of these be self-hosted?
- Mailcoach sells a self-hosted licence separately from its hosted subscription. Mailjet is hosted only, with no self-hosting option described in its listing, so anybody wanting to run the software themselves has only Mailcoach as an option here.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.