Making the work
Growing an audience
Running the business
Both cover newsletter & email and email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Mailcoach | Mailercloud | |
|---|---|---|
| Starting price (they differ) | From $9.99 | From $10 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | 14 days | Not stated |
| API | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Email billed per send, not per contact
Mailcoach charges for emails sent rather than contacts stored, which inverts the pricing of most of this category and matters to anybody holding a large list they mail occasionally. Contacts, lists and automations are uncapped at every level. Bringing your own sending provider halves the per-email rate. A self-hosted licence exists for people who would rather run it themselves, and the hosted version is the same software with the operations included.
Our note
Do the arithmetic on your own sending pattern rather than the headline, because this wins decisively on a large occasional list and loses on a small daily one. The bring-your-own-provider rate halves the marginal cost and is the reason to choose this over MailerLite if you already run your own sending infrastructure.
Twelve thousand free emails every month
Mailercloud gives twelve thousand emails a month on a free plan that needs no card, which is one of the larger permanent allowances in this category. Above it, a single cheap tier lifts the send limit rather than adding features. A separate email API is sold beside the marketing product for anybody who needs transactional sending too. The list-management and reporting tools are ordinary rather than clever, and the free allowance is the reason to be here.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Everything, in an open format | Not stated |
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| Their cut | None | None |
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| Runs on | Web | Web |
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| Covers | Newsletter & Email, Email Marketing & Automation | Email Marketing & Automation, Newsletter & Email |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Our note
The free allowance is the reason to look, and it is larger than Mailjet's or MailerLite's on emails a month. Check the contact bands before growing, because the price moves on contacts once you are paying even though the free tier is measured in sends.