Mailcoach vs Mailercloud Comparison 2026
Both charge about ten dollars to start and count entirely different things. Mailercloud gives 12,000 emails a month free, then prices on contacts once you pay. Mailcoach charges for sends at $0.002 an email above the 2,000 its $9.99 base includes, halves that through your own provider, and never charges for contacts at all. Your list-to-send ratio decides this.
At a glance
- Mailcoach starts cheaper, at $9.99.
- Only Mailercloud has a free tier.
Side by side
Mailcoach | Mailercloud | |
|---|---|---|
| Starting price (they differ) | From $9.99 | From $10 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | 14 days | Not stated |
| API |
Mailcoach
Email billed per send, not per contact
Mailcoach charges for emails sent rather than contacts stored, which inverts the pricing of most of this category and matters to anybody holding a large list they mail occasionally. Contacts, lists and automations are uncapped at every level. Bringing your own sending provider halves the per-email rate. A self-hosted licence exists for people who would rather run it themselves, and the hosted version is the same software with the operations included.
Our note
Do the arithmetic on your own sending pattern rather than the headline, because this wins decisively on a large occasional list and loses on a small daily one. The bring-your-own-provider rate halves the marginal cost and is the reason to choose this over MailerLite if you already run your own sending infrastructure.
Mailercloud
Twelve thousand free emails every month
Mailercloud gives twelve thousand emails a month on a free plan that needs no card, which is one of the larger permanent allowances in this category. Above it, a single cheap tier lifts the send limit rather than adding features. A separate email API is sold beside the marketing product for anybody who needs transactional sending too. The list-management and reporting tools are ordinary rather than clever, and the free allowance is the reason to be here.
Why people weigh these two
- Mailercloud instead of Mailcoach
- Mailercloud sends twelve thousand emails a month free, paid from $10.
- Mailcoach instead of Mailercloud
- Mailcoach bills by the send rather than by contacts stored, so a large dormant list does not raise the bill on its own.
Which one should you pick
Mailcoach is the cheaper answer for a large list mailed occasionally, because per-contact pricing charges rent on people who have not been emailed in months. Contacts, lists and automations are uncapped, bringing your own sending provider drops the marginal rate to $0.001, and a 14-day trial runs without a card. A self-hosted licence is sold separately. A small daily send is where the maths turns against it.
Mailercloud is the better free tier, and 12,000 emails a month covers a list of three thousand mailed weekly with no card required. The single cheap step above free is $10 a month with unlimited emails at the first contact band. Check the bands before growing: $50 at 10,000 contacts and $125 at 25,000, so the unit switches to contacts the moment you pay.
Common questions
- Which is cheaper for a big list I rarely email?
- Mailcoach, usually by a wide margin, since it bills per email sent and never charges for stored contacts.
- Which has a free plan?
- Mailercloud, at 12,000 emails a month with no card. Mailcoach runs a 14-day trial instead, also without a card.
- Can I use my own sending provider?
- Mailcoach is built for it and halves the per-email rate to $0.001 when you do. Mailercloud sells a separate developer email API from $7 a month.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.