Making the work
Growing an audience
Running the business
Both cover email marketing & automation and newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
Email marketing with the longest integration list
Email for developers, with broadcasts attached
Mailchimp | Resend | |
|---|---|---|
| Starting price | From $20 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Everything, in an open format |
| Their cut | Not stated | None |
| Runs on | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Email for developers, with broadcasts attached
Resend sends transactional email through an API that a developer can wire up in an afternoon, and it has grown a broadcast side so a product's receipts and its newsletter come from the same domain and the same reputation. The free tier covers 3,000 emails a month, which is enough for a small product's transactional traffic. Automation runs are metered separately with their own free allowance. Anybody wanting a drag-and-drop campaign builder and a marketer's dashboard is in the wrong place.
Our note
Choose this when the same team owns the code and the newsletter, because keeping both on one sending domain is worth more than any feature either side offers. If nobody on the project writes code, this is the wrong tool no matter how good the pricing looks.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Web |
| Covers | Email Marketing & Automation, Newsletter & Email | Newsletter & Email, Email Marketing & Automation |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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