Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
| Mailchimp | Omnisend | |
|---|---|---|
| Starting price | From $20 | From $11.20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | None |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web |
| Covers | Email Marketing & Automation, Newsletter & Email | Email Marketing & Automation, Digital Products & Storefronts |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Only on this side
Email and SMS for people selling products
Omnisend is built around a shop rather than a newsletter: abandoned-cart flows, product recommendations in the email, and SMS on the same automation. For a creator selling merch or digital products through Shopify it does the job that a general email tool leaves to plugins. The free plan is 500 emails a month, which is a test rather than a starting point.
Our note
The comparison the page invites is Klaviyo, and on price it wins that argument at small list sizes. The real question is whether your store is on a platform it integrates with, which decides how much of the automation actually fires.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.