Mailchimp vs Moosend Comparison 2026
Both cover email marketing & automation and newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
Email marketing with the longest integration list
Email marketing with automation on every plan
At a glance
- Moosend starts cheaper, at $7.
- Only Mailchimp has a free tier.
Side by side
Mailchimp | Moosend | |
|---|---|---|
| Starting price (they differ) | From $20 | From $7 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | 30 days |
| API | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Mailchimp
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Moosend
Email marketing with automation on every plan
Moosend puts automation, segmentation and landing pages on its single paid tier rather than staging them across four, so the price rises with list size instead of with features. Subscribers are the meter. A thirty-day trial runs without a card, which is longer than most of this category offers and long enough to migrate a list and actually send. There is no permanent free plan underneath it, so the trial is a deadline rather than a fallback.
Our note
The absence of a free plan is the thing to notice, because everything else here is priced like a tool that has one. Take the trial seriously and migrate a real list during it, since a half-hearted look will not tell you whether the automation is what you needed.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.