Making the work
Growing an audience
Running the business
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Run an affiliate programme without a platform fee
Referral programs from templates, per campaign
LeadDyno | Viral Loops | |
|---|---|---|
| Starting price (they differ) | From $49 | From $35 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Run an affiliate programme without a platform fee
LeadDyno is affiliate tracking for a business that wants its own programme rather than a listing on somebody's network: affiliates get a link and a dashboard, commissions are calculated on your rules, and payouts run from the same place. Pricing is a flat monthly fee by feature tier rather than a share of the sales it tracks, which matters once the programme works. Recruiting affiliates is still entirely your problem.
Our note
Count how many commission structures you need before picking a tier, because that single limit is what forces the jump from $49 to $129 and it is easy to miss when comparing feature lists. Against a platform that takes a percentage, this pays off once tracked sales pass a few thousand a month.
Referral programs from templates, per campaign
Viral Loops ships templates for the referral mechanics that already worked for somebody else, a waiting list, a milestone giveaway, a straight refer-a-friend, and lets you run one without building it. Participants import and export as a list, so it plugs into whatever you already send email with. Pricing rises with the number of participants rather than with features.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Everything, in an open format |
|---|
| Their cut | Not stated | Not stated |
|---|
| Runs on | Web | Web |
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| Covers | Affiliate & Referral | Giveaways & Referrals, Affiliate & Referral |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|
Our note
The ten-participant cap on the trial is the thing to plan around: it proves the mechanics work and tells you nothing about scale. Against UpViral this is cheaper at the entry tier and gives away less of the API.
Only on this side