Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Later | Pillar | |
|---|---|---|
| Starting price | From $18.75 | From $29 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 5% of what you earn |
| Runs on | Web, iOS, Android | Web |
| Covers | Social Media Management, Link in Bio | Link in Bio, Brand Deals & Sponsorships, Digital Products & Storefronts |
| Works with | TikTok, Instagram, Pinterest, Facebook | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Visual planning for Instagram and TikTok
Later grew up as an Instagram scheduler and still thinks in grids: the calendar shows what the profile will look like, not only when things post. Linkin.bio turns the feed into a clickable page. The free plan is gone, so the first decision is whether visual planning is worth a subscription that starts near twenty dollars a month.
Our note
There is no free plan any more, which is the thing to know if you remember the older version. Against Metricool the pricing is per social set rather than per brand, and that comparison turns as soon as there is more than one client.
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A creator store, media kit and booking page
Pillar puts the storefront, the media kit and the calendar behind one link, and the media kit updates itself from connected accounts rather than waiting for somebody to rebuild a PDF. Digital products, bookings and invoices are all sold from the same page. The seller fee on the entry plan is the thing to check against what you expect to sell.
Our note
Work out the seller fee before choosing the cheap plan. Past about $1,400 of monthly sales the 5 percent on Creator costs more than the jump to Entrepreneur, and the media kit gets better at the same time.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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