Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Later | Manychat | |
|---|---|---|
| Starting price | From $18.75 | From $14 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, iOS, Android | Web |
| Covers | Social Media Management, Link in Bio | DM & Comment Automation, Social Media Management |
| Works with | TikTok, Instagram, Pinterest, Facebook | TikTok, Instagram, Facebook |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | 1 |
Visual planning for Instagram and TikTok
Later grew up as an Instagram scheduler and still thinks in grids: the calendar shows what the profile will look like, not only when things post. Linkin.bio turns the feed into a clickable page. The free plan is gone, so the first decision is whether visual planning is worth a subscription that starts near twenty dollars a month.
Our note
There is no free plan any more, which is the thing to know if you remember the older version. Against Metricool the pricing is per social set rather than per brand, and that comparison turns as soon as there is more than one client.
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Instagram and WhatsApp replies, sent automatically
Manychat is the tool behind every post that says comment LINK and I will send it to you. It watches for a keyword in comments or DMs and answers with a message, a link or a sequence, which turns a post that got reach into an email list. Instagram is where most creators use it. Messenger, WhatsApp and TikTok are also connected.
Our note
Worth knowing before you build a funnel on it: the contact meter counts anybody who interacted in the month, so one post that does numbers can move you two tiers. Check the per-contact overage rate, not just the headline price.
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Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.